As Group Director, I operate across a group of companies spanning the built environment, retail, lifestyle, marketing and media, and software development. Across the group, I collaborate with teams to align commercial objectives and creative direction, ensuring products and services are delivered with a people-first approach.

I am passionate about bringing concepts to life and have applied this throughout my work, contributing to the development of brands and businesses. My approach is grounded in people-first design, ensuring ideas are developed into meaningful products and services that deliver real value.

With professional qualifications in the built environment and creative design, my experience spans product and web design, branding, and project management, while aligning commercial and creative direction to support wider business objectives. Alongside this, I remain closely involved in business operations.

At WBP Equip, I lead the creative design of products and services while shaping marketing and communications strategies. My focus is on ensuring every product, platform, and campaign reflects a clear vision, delivers value to users, and supports sustainable growth for the business.